Meraki
- Category Development
- Client Webflow
- Start Date 20 May 2023
- Handover 31 January 2024
Challenge: Launching and developing a distinctive brand identity for a new beauty and wellness brand
Meraki Spa & Wellness opened in Eswatini to cater to the local market, offering a zen escape from daily life. Entering a market with established players required creating a distinctive brand identity to capture consumer attention. This challenge demanded innovative marketing strategies and compelling marketing collateral.
- + Brand Development
- + Social Media Marketing & Retainer
- + Photo/Videography
- + Marketing Collateral
- + Copywriting
Key Initiatives
Brand Development: We crafted a compelling brand story that resonated with consumers by identifying differentiation opportunities. Every element of the brand’s identity reflected its core values, ensuring a memorable experience and setting the stage for a successful market entry. Social Media Marketing: We developed a comprehensive social media strategy tailored to the spa industry, encompassing content creation, community management, and photo/videography. Results: Successful brand launch on Instagram Instagram provided a dynamic platform for Meraki's launch, creating awareness and demand for its beauty and wellness services. Visually engaging content, including high-quality photos and videos showcasing the spa's serene ambiance and luxurious treatments, captivated potential customers and established Meraki’s presence in the market.
