Liberty life
- Category Brand Strategy
- Client Liberty Life
- Start Date 23 March 2022
- Handover On going
Challenge: Building marketing communications across platforms & various campaigns
Liberty Life, a respected multinational brand in Southern Africa, faced two challenges: identifying effective media platforms for growth in Eswatini and generating more qualified leads via social media.
Solution: Adapting the brand to print media to reach more people in the traditional market
We collaborated with Liberty Life to build its marketing communications across various platforms and campaigns, ensuring steady growth.
- +Social Media Marketing Retainer & Campaign
- +Traditional Media (Newspaper Articles & Adverts)
- +OOH & DOOH (Billboards)
Key Initiatives
Traditional Media (Newspaper Articles & Adverts): We adapted the brand for traditional and digital applications, showcasing its potential to enhance growth, generate leads, and build brand trust.
Social Media Marketing Retainer & Campaign: We created content that inspired followers to pursue financial goals, personal development, and community building. Including Siswati copy made the content more relatable, increasing engagement.
OOH & DOOH (Billboards): We placed billboards in high-traffic urban areas and along highways, using engaging visuals and concise messaging to highlight Liberty Life’s insurance products and services, demonstrating the brand’s value in providing financial security.
Results: Successful brand adaptation across platforms
We executed various campaign materials, adapting them for different platforms. For example, the “Value Of Insurance” campaign effectively communicated the brand’s offerings digitally. By adapting the brand across platforms, we enhanced its success and reach, including in traditional media like newspapers and billboards, to engage a broader audience.
