Eswatini Royal Insurance Company
- Category Social Media Marketing
- Client ESRIC
- Start Date 23 January 2023
- Handover On going
Challenge: Celebrating ESRIC’s 50th Anniversary and Enhancing Brand Perception
Eswatini Royal Insurance Company (ESRIC) is a highly recognized insurance firm in Eswatini and the first of its kind in the country. To celebrate its 50th anniversary, ESRIC aimed to improve brand perception by highlighting its reliability and trustworthiness.
Solution: Coordinated Efforts for a Memorable and Impactful Celebration
We developed a comprehensive strategy to drive publicity for the milestone celebration, focusing on digital engagement and growth.
- +Digital Marketing
- +Social Media Marketing
- +Social Media Content Production
- +Social Media Community Management
- +Campaign Strategy & Development
- +Photo/Videography
- +Copywriting
- +TVC
- +Radio Advertising
- +OOH and DOOH (billboards)
Key Initiatives
Social Media Marketing: For the 50th anniversary, we created visuals and engaging copy to promote a 10% discount offer. These posts aimed to generate leads, increase product uptake, and foster brand loyalty through targeted messaging. Campaign Strategy & Development: We crafted content that told ESRIC’s brand story in an emotional and impactful manner, suggesting unique ways to celebrate the milestone and enhance brand visibility. Digital Advertising: We implemented digital marketing tactics, including eye-catching banner ads and SEO strategies to improve discoverability and visibility across the web. Results: Dramatic Growth in Online Presence and Engagement for ESRIC Within a year, ESRIC's Facebook following grew from 12,900 to 16,300, with an average of 4.6 million impressions. Google display ads achieved 2.48 million impressions and 10.1k clicks. Page engagement figures rose from 5,767 to 43,516, achieving a 5% engagement rate. Weekly competitions fostered community spirit and celebration, promoting ESRIC’s 50th anniversary effectively.
For those of us who are blessed with good sight. So we seldom consider it. That’s why going off to investigate the whys and hows involved is a little like trying to get behind the wind