Eswatini Beverages
- Category Save our livelihood campaign
- Client Eswatini Beverages
- Start Date 23 January 2022
- Handover 31 May 2023
Challenge: Creatively highlight Eswatini Beverages’ extensive value chain that supports many lives & livelihoods
After the lifting of the alcohol ban, which immensely affected Eswatini Beverages’ remuneration, the company saw it fit to kickstart a campaign that aimed at reducing the harmful consumption of alcohol and help maintain the company’s operation.
- + Campaign Execution
- + Social Media Marketing
Solution: Social media marketing on Facebook and X (Twitter)
To help the brand best carry out a campaign of this magnitude, we were called in to spearhead and strategically execute the #SaveOurLivelihoods campaign. The campaign ran on Eswatini Beverages’ Facebook platform, with each copy carefully curated to show how the manufacturer was also committed to getting involved in the bigger issues of the time. Results: Showcasing Eswatini Beverages' economic impact and commitment to responsibility Through the campaign, we got the chance to show how Eswatini Beverages was not only responsible for supplying customers' favourite drinks, but was also part of an extensive value chain that supports many lives and livelihoods. We also highlighted how beer production is a critical driver of economic growth and recovery. Moreover, social media posts were geared towards encouraging followers to be responsible and adhere to the safety protocols that were in place during the COVID-19 pandemic.
For those of us who are blessed with good sight. So we seldom consider it. That’s why going off to investigate the whys and hows involved is a little like trying to get behind the wind