Galitos
- Category Social Media Marketing & Management
- Client Galitos
- Start Date 2018
- Handover 2023
Project Overview: Galito's Eswatini - Infusing Bold African Flavor into Social Media
Challenge: Sustain a bold online presence and attract new customers
Galito’s Eswatini, known for its African-inspired flavors, aimed to engage existing followers while attracting new customers. The strategy focused on creating engaging content, maintaining excitement, and leveraging customer reviews to enhance the brand’s reputation.
Our Solution: Social media marketing on Facebook and Instagram
We leveraged Facebook and Instagram to engage followers and attract potential customers. We also used print media to reinforce Galito’s brand identity and promote special offers.
- + Social Media Campaign Strategy
- + Social Media Content Production
- + Social Media Community Management
- + Photography
Key Initiatives
Engagement-Driven Content: We created visually appealing content that highlighted Galito’s bold African flavors, signature dishes, and African heritage.
Customer Reviews and Testimonials: Featuring customer reviews-built trust and showcased positive experiences, serving as powerful endorsements of Galito’s quality.
Storytelling: We shared the brand’s journey, from its origins to becoming a local favorite, through compelling storytelling techniques.
Contests and Giveaways: Organizing contests and giveaways kept followers excited and encouraged participation, sharing, and attracting potential customers.
Results: Sustained online visibility and engagement
We maintained Galito’s strong online presence, making it one of the most followed local pages with a community of over 500k. The brand attracted an average of 15k page visits per month, with impressions ranging from 4-6 million. Monthly reach averaged over 200k people, demonstrating sustained audience growth. Our content resonated well, achieving a 4% engagement rate, particularly for posts promoting in-store specials.
