Eswatini Bank
- Category Social Media Marketing & Management
- Client Eswatini Bank
- Start Date 2021
- Handover 2023
Project Overview: Eswatini Bank - Becoming the Local Banking Choice
Challenge: Enhancing brand appeal for local businesses and individuals
Eswatini Bank aimed to strengthen its brand presence and become the preferred banking partner for local individuals and businesses. The goal was to solidify its commitment to the community and foster economic growth.
- + Social Media Brand Identity Development
- + Social Media Campaign Strategy
- + Social Media Content Production
- + Social Media Community Management
Our Solution: Social Media Marketing on Facebook
Facebook was the ideal platform to connect with the local community and reach a broad audience, enabling meaningful interactions and strengthening customer relationships. Key Initiatives: Engaging Content: We developed content highlighting Eswatini Bank’s commitment to the community, its financial products and services, and success stories of local businesses and individuals. Community Engagement: We fostered a sense of community by actively engaging with users, responding to inquiries, addressing concerns, and participating in discussions related to finance and local economic developments. Promotions and Contests: Periodic promotions and contests rewarded loyal customers and attracted new ones, driving engagement and increasing brand visibility. Customer Testimonials: Encouraging satisfied customers to share their positive experiences created authentic and persuasive testimonials that showcased the bank’s value. Results: Achieving Online Visibility and Engagement Growth Eswatini Bank gained over 13,000 followers on Facebook, 4,804 on LinkedIn, 2,850 on Instagram, and 2,668 on X. The brand generated an average of 1 million impressions on Facebook, 200,000 on Instagram, 5,000 on X, and 20,000 on LinkedIn, leading to increased engagement across all platforms.
