FNB
- Category Social Media Marketing & Management
- Client FNB Bank
- Start Date 23 January 2020
- Handover 2021
Project Overview: First National Bank (FNB) - Elevating Social Media Presence
Challenge: Drive user engagement, grow followers, and amplify campaign virality
First National Bank (FNB), a leading financial institution, recognized the need to not only maintain but also enhance its social media presence on the Facebook and X (then Twitter) platforms. FNB’s goal was to foster meaningful user engagement, expand its follower base, and create campaigns that would go viral, amplifying the bank’s reach and impact.
Our Solution: Social media marketing on Facebook and X (Twitter)
Social Media Marketing: Our strategy was designed to harness the potential of social media, specifically on the Facebook and X platforms, to help FNB achieve its objectives through share-worthy content.
Facebook and X (Twitter) Platforms: Facebook and X are versatile platforms that offer extensive opportunities for connection and communication. They were selected as the key channels to engage with FNB’s audience and achieve campaign virality.
- + Social Media Campaign Strategy
- + Social Media Content Production
- + Social Media Community Management
Results: Keeping a modern brand trending on social media
We made the brand more sociable and encouraged engagement with interactive content, campaigns & competitions, which further improved overall brand sentiment. Over three months, we increased followers on X organically by more than 320% & 70% on Facebook and increased the average engagement rate to above 4% on both platforms. We generated over 1.4 million impressions while trending on Twitter with every competition.
