Remax Real
Estate Specialists
- Category Development
- Client Remax Real Estate Specialists
- Start Date 23 June 2022
- Handover On going
Challenge: Expand the brand reputation as a knowledgeable and trustworthy property brand in Eswatini
RE/MAX Real Estate Specialists, a prestigious real estate brand in Eswatini since 2013, aimed to reposition in the local market in November 2022. The goal was to reflect their capabilities in helping buyers achieve home ownership and to establish the brand as a leader in excellence and industry expertise.
Approach: Redefining the image of a known property brand
To effectively reach potential buyers, we executed a comprehensive 360-degree campaign incorporating social media posts, print media, billboard advertising, newsletters, CSR initiatives, thought pieces, and activations.
- + Repositioning Strategy
- + OOH
- + Video Series
- + Copywriting
- + Social Media marketing
- + Content Creation
- + Digital Marketing Development
Solution: 360-degree campaign
Repositioning Strategy: We collaborated with RE/MAX to expand their reputation as knowledgeable and trustworthy property professionals in Eswatini. This included launching the new tagline: “Dream it, Own it”. Social Media Marketing: We bolstered their social presence by positioning RE/MAX as a leading authority on property information. By sharing valuable insights, market trends, and property updates, RE/MAX became the go-to destination for real estate needs in Eswatini. Copywriting: We created newsletters, thought pieces, and print media articles to establish RE/MAX as industry leaders. These efforts elevated RE/MAX's presence as a trusted leader in the Eswatini property market. Video Series: Our videography team produced videos featuring RE/MAX agents sharing insights on the new campaign, offering real estate advice, and discussing their roles. This series highlighted executive houses and strengthened the brand's market presence and authority. Result: Enhanced brand reputation and market presence The campaign successfully positioned RE/MAX Eswatini as a trusted and knowledgeable property brand. The combination of strategic repositioning, social media engagement, informative content, and engaging videos significantly boosted their market presence and reputation.
For those of us who are blessed with good sight. So we seldom consider it. That’s why going off to investigate the whys and hows involved is a little like trying to get behind the wind