World
Vision
- Category Save a child Campaign
- Client World Vision
- Start Date 23 November 2021
- Handover 05 March 2022
We worked with World Vision Eswatini to strategically implement their “Donate To a Child” campaign
World Vision
Client: World Vision
Category: Donate To A Child Campaign
Start Date: 23 November 2021
Handover: 05 March 2022
Challenge: Increasing awareness of World Vision’s cause to support vulnerable children
In the wake of the drought and COVID-19 pandemic, the nation’s inequalities regarding vulnerable children and their families became starkly evident. In response, World Vision, an organization dedicated to overcoming poverty and injustice, embarked on a mission to improve the welfare of these children. The challenge was the ‘donation fatigue’ many experienced during the post-pandemic period.
Our Solution: Crafting a memorable and emotionally stirring campaign
As an advertising agency, we embraced the opportunity to collaborate with an NGO on these critical issues, crafting the “Donate to a Child” campaign. This initiative aimed to raise awareness and inspire support through monetary and in-kind donations, using OOH and print elements like billboards and brochures, as well as video profiles, digital content, and newspapers.
+Digital Marketing
+Social Media Marketing
+Copywriting and Content Creation
+Campaign Strategy
Key Initiatives:
Campaign Strategy: We worked with World Vision Eswatini to implement the “Donate To a Child” campaign. Our creative team carefully curated copy, graphics, videos, and motion graphics to convey heartfelt messages to the target audience. We devised a digital strategy to spread the campaign’s messages, reaching beyond the local market and engaging an international audience via online platforms.
Social Media Marketing: Leveraging social media, we developed a content strategy to amplify the campaign’s reach, build stakeholder relationships, and maximize funding. Content focused on personal, compelling stories on World Vision’s social media platforms, illustrating the real impact of the NGO’s work.
Results: Messaging that fosters strong connection and action
The emotional appeal of these narratives triggered a strong connection with followers, stirring their empathy and motivating contributions. Strategic calls-to-action within these messages successfully elicited responses.
- + Digital Marketing
- + Social media marketing
- + Copywriting and content creation
- + Save a child campaign
Save a child, 360 campaign.
World Vision is an organization dedicated to working with children to overcome poverty and injustice - with those core principles embedded in our minds throughout the planning and execution process, we managed to generate brochures, videos, profiles, and digital content which were all essential in enhancing this campaign
