5 reasons why social media presence is important for your business (part 3/5)
More opportunities to convert
Social customers have more purchasing power than ever before. According to recent social media statistics, Instagram and Facebook have become two of the top channels for people looking to research and buy products online.
Here are tips for upping your social media sales conversion success.
Create a strategy
All those posts and tweets may not help your sales much without proper planning.
Goals! Goals! Goals! First, determine the goals of your social media presence, whether it’s attracting more customers, boosting brand recognition, or improving customer service. Decide who your target audience is (look out for our article on how you can identify your target audience), and spell out a content strategy covering:
1. Your key messages
2. Kinds of content that will appeal to your audience
3. A list of keywords that describe your business. You can use Google AdWords Keyword Tool to find relevant keywords for your business.
Second, create an action plan that sets out responsibilities for social media tasks and a publishing schedule for posts. Preferably it’s better to have an online calendar.
Optimize your website
A great social media page means absolutely nothing if it drives your followers to an awful website - one that’s difficult to navigate, plagued by jargon-laden text, and has poor quality images.
A clean, attractive, and user-friendly website with compelling visuals is all-important for converting social media followers into paying customers.
Stay active and engage with consistency
Gaining new followers is great, but you want to do everything in your power to keep them as engaged as possible. The best way to do this is by staying active on all your platforms with consistency. Updating your social media pages once isn’t going to cut it but daily activity will create a more authentic experience with your followers. It’s not always about posting more, make sure you reply to all comments and messages as fast as possible. If you do, your followers are more likely to convert.
Provide customer service on social media
Outstanding customer service is often the deciding factor that sways customers towards buying from one business over another. After all, all your efforts are on public display. Quick replies and resolving your customers’ queries can help increase trust and boost your reputation significantly. Providing great customer support on social media is a great way to increase business through word-of-mouth marketing. You can create either good or bad press for yourself, both of which can seriously impact your customer acquisition on social media.
Use social selling
Social selling is the process of building a network on sites like LinkedIn and Facebook to make connections and present yourself as an expert in your field.
Explore social media’s conversion features
Thinking of paying for your ads? Great idea!
Facebook, for instance, allows you to create special deals that can be redeemed on your website or in-store. You can also create ads that show your catalogue to a target audience, or even promote store visits to people close to your location. Instagram has similar features than can be used to target customers directly.
Meanwhile, Pinterest allows businesses to use five types of “rich pins” that display additional information about your posts.
In conclusion, having lots of likes and followers is great, but you need to be creative in converting them into paying customers to grow your business. A better insight on conversion rates is the next part of this series. See you then!
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