
Digital Community Manager
Position Overview:
As our Digital Community Manager, you will play a key role in driving community engagement across various online platforms. Working closely with our creative, media, and strategy teams, you will ensure that our clients’ digital presence remains consistent with their overall TTL marketing strategies. You will engage with online communities, create compelling content, and help foster strong relationships between brands and their audiences.
Key Responsibilities:
- Community Engagement: Serve as the brand’s online voice, proactively engaging with community members, responding to inquiries, and fostering positive brand sentiment.
- Content Strategy & Execution: Collaborate with the creative and content teams to develop and execute digital content that aligns with campaign goals and brand values.
- Monitor & Analyze Trends: Stay on top of digital marketing and social media trends, and leverage insights to enhance community strategies and brand positioning.
- Cross-Channel Collaboration: Work with TTL teams (media, creative, strategy) to ensure that digital community efforts complement broader integrated marketing campaigns.
- Campaign Support: Assist in the development and execution of digital-first campaigns, ensuring consistency across all channels and platforms.
- Analytics & Reporting: Track key community metrics (e.g., engagement, sentiment, growth) and deliver actionable insights to clients and internal teams.
- Crisis & Reputation Management: Manage negative feedback or community issues with professionalism, always seeking to resolve issues while upholding brand integrity.
- Event & Product Activation Promotion: Use online communities to promote events, product launches, and brand activations, driving engagement and participation.
Required Skills & Experience:
- Proven experience as a Community Manager, Social Media Manager, or in a similar role within a TTL or integrated marketing agency.
- Deep understanding of all social media platforms, community engagement, and digital content strategies.
- Exceptional communication skills, with the ability to convey a brand’s voice across various online platforms.
- Strong analytical skills with experience using social media management and analytics tools to track and optimize community performance (Hootsuite).
- Ability to collaborate across departments, ensuring digital strategies align with larger campaign objectives.
- Problem-solving and crisis management experience, particularly in online community interactions.
- Passion for staying on top of the latest social media trends and best practices.
Preferred Qualifications:
- Experience in TTL, integrated marketing, or working with both traditional and digital media.
- Familiarity with content management systems, social media engagement tools, and digital marketing analytics.
- Knowledge of SEO, influencer partnerships, and paid social strategies as they relate to community building.
Why OMG?
At OMG, we offer a collaborative, dynamic environment where creativity and strategic thinking thrive. As part of our creative agency, you’ll have the opportunity to work on diverse, high-profile campaigns across a wide range of industries, helping some of Eswatini’s leading brands connect meaningfully with their audiences. We believe in fostering a culture of growth and learning, where every team member is valued and empowered to make an impact.
How to Apply:
Please submit your CV and cover letter to careers@omnymedia.com by 30th January 2025. For more information about us and to explore other career opportunities, visit our careers page at: www.omnymedia.com/careers.
We look forward to receiving your application and exploring how you can contribute to uniting brands and people!